Natural Resources Company Recognized for Advocacy Campaign
The Doe Run Company (Doe Run) has been awarded the 2022 BCI Amplify Award for communications excellence. This is the first year Battery Council International (BCI) has presented the award in recognition of the lead battery industry’s most innovative and effective marketing and communications campaigns that promote the value of the industry.
Doe Run, headquartered in St. Louis, Missouri, is a privately held natural resources company and a global provider of lead, copper and zinc concentrates and a lead battery recycler. The award recognizes Doe Run’s recent communications campaign to inform state legislators about the positive impact of Missouri’s lead industry. The campaign “We Are Doe Run” included an in-person Doe Run Day at the Missouri State Capitol in early 2020, where company leaders and employees staffed informational booths and engaged in one-on-one and small group meetings with key legislators and Governor Mike Parson to discuss issues facing the industry.
“We are thrilled to win this award and promote Missouri’s lead battery industry, said Tammy Stankey, director of communications and community relations at The Doe Run Company. Our state ranks second in the U.S for the economic contribution of the industry. Missouri is truly a hub for the circular economy of lead battery energy storage. Our efforts aim to ensure that our state officials are aware of the valuable jobs and services our industry provides”
“The purpose of this award is to encourage innovative and creative thinking in the industry and serves to engage more company and individual outreach from BCI member companies” said Donna Snyder, vice president of marketing and advertising at East Penn Manufacturing Co., and chair of the BCI marketing committee. “I’m delighted that The Doe Run Company has earned recognition for their work that effectively communicates the value of lead batteries and their innovative, essential, sustainable and safe attributes.”
Supporting materials for Doe Run’s campaign included:
- An easy-to-digest fact sheet providing an overview of the lead battery industry’s economic contribution to Missouri.
- A brochure that reinforced Doe Run’s contribution to jobs, the economy, sustainable mining and metal production, and the important role lead batteries play in everyday life.
- On-site displays prominently highlighting key stats and the breadth of Doe Run’s economic impact throughout the state.
- An invitation to legislators to attend a group meeting with Doe Run.
Immediately following the event, Doe Run placed highway billboards on prime access roads leading into the capitol. Doe Run supplemented the spring campaign with annual fall community outreach, including Doe Run’s annual sustainability report, a targeted local community digital advertising campaign and a mailed printed brochure.
To view each submission, including Doe Run’s, and to learn more about the Amplify Award, visit www.batterycouncil.org/AmplifyAward.
About The Doe Run Company
Based in St. Louis, Missouri, USA, The Doe Run Company is a privately held natural resources company and a global provider of lead, copper and zinc concentrates. Dedicated to environmentally responsible mineral and metal production, Doe Run operates the Resource Recycling facility, one of the world’s largest, single-site lead recycling centers, located in Boss, Missouri. The company also owns six operating mines in one of the world’s largest lead mining districts, also in Missouri: Brushy Creek, Buick, Casteel, Fletcher/West Fork, Mine 29/Viburnum and Sweetwater. The Doe Run Company and its subsidiaries deliver products and services necessary to provide power, protection and convenience. Doe Run has operations in Missouri, Washington and Arizona. For more information, visit www.doerun.com.
About Battery Council International
Battery Council International is the North American trade association representing the lead-based battery manufacturing, supply, recycling and distribution companies.