The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the battery industry.
2025 – East Penn Manufacturing (Industry Leadership)
East Penn Manufacturing has won the 2025 BCI Amplify Award for Industry Leadership for its innovative “Mission Possible” video campaign that highlights the latest developments in domestic lithium and lead battery manufacturing and the company’s support for first responders and the military.
2025 – Stryten Energy (Product Marketing)
Stryten Energy’s Grim Reaper shared the advantages of Enhanced Flooded Batteries (EFB) for supporting start-stop and hybrids, powering multiple devices/electrical demands and superior performance in high-heat environments. The Grim Reaper campaign kicked off in May 2024 and featured three videos: Parking Deck, Morning Rush and Breakfast with Grim. Stryten won the 2025 Amplify Award for Product Marketing as a result of this unique campaign.
2024 – Trojan Battery Company
Trojan Battery Company was awarded the 2024 BCI Amplify Award for its innovative and effective “Say Yes to Trojan AES!” campaign to generate awareness for the new Trojan advanced energy storage (AES) AGM battery.
2023 – C&D Technologies
C&D Technologies won the 2023 BCI Amplify Award for its campaign featuring the “Power of the Plus.” Designed to educate and engage data centre engineers, this transformative campaign highlights the innovative Pure Lead Plus (PLP) Battery. With captivating visuals, engineers gain insights into PLP’s unrivaled reliability, performance, and sustainability benefits. The integrated campaign surpassed sales goals, delivering exceptional results. Learn more here.
2022 – Doe Run
The Doe Run Company launched a campaign to raise awareness in their home state to the prospering lead battery industry in Missouri. The campaign, “We Are Doe Run,” included an in-person Doe Run Day at the state capital to talk to legislators about the impact of the battery industry in the state and the industry’s sustainability efforts.
About the Amplify Award – The BCI Amplify Award recognizes highly effective and top-rated campaigns, programs or communications that serve to inform, educate and promote the battery industry. Beginning in 2025, BCI honored two categories of the Amplify Award: Product Marketing for unique commercial campaigns, and Industry Leadership for marketing that reflects the core values of the battery industry and BCI’s members. Learn more about the Amplify award.
Batteries provide grid stability and drive efficient use of energy generated from renewable and carbon-based sources. Long-duration battery storage can be scaled in size and duration to meet the needs of utilities, commercial and industrial, as well as military bases.