News Release | April 25, 2023

C&D Technologies Receives 2023 BCI Amplify Award

C&D Technologies is presented the Amplify Award at BCI Convention

Laurie Oswald, C&D Technologies receives Amplify Award from Donna Snyder, East Penn Manufacturing Co., and BCI President Roger Miksad.

Global Energy Storage Provider Recognized for Awareness Campaign

LOUISVILLE, Ky.– April 25 – C&D Technologies has been awarded the 2023 BCI Amplify Award for communications excellence. This is the second year Battery Council International (BCI) has presented the award in recognition of the lead battery industry’s most innovative and effective marketing and communications campaigns that promote the value of the industry.

C&D Technologies, headquartered in Horsham, Pennsylvania, is a global leader in energy storage solutions and services for the uninterruptible power supply. This award recognizes C&D’s “Power of the Plus” campaign to launch their latest innovation, Pure Lead Plus batteries, for backup power in critical data center applications.

This fully integrated communications campaign educates data center engineers and OEMs about proprietary pure lead technology that can optimize data center performance while reducing overall operating costs and achieving sustainability goals. The Power of the Plus campaign sets the groundwork for future C&D campaigns.

“C&D is committed to excellence in the manufacturing and safety of lead batteries,” says Laurie Oswald, chief commercial officer. “This campaign focuses on the advanced technology inside our newest battery to show that innovation is alive and well in lead batteries. We are proud to deliver a safe and effective solution to help data center engineers reduce their footprint, decrease cooling costs and overall lower their cost of ownership. This well-planned and executed marketing campaign delivered our message in a creative and impactful way.”

“Innovation is important to our industry, not only in product development, but also in communication and creative thinking to promote the essential and sustainable nature of lead batteries,” said Donna Snyder, vice president of marketing and advertising at East Penn Manufacturing Co., and chair of the BCI marketing committee, “Through the marketing campaign by C&D Technologies, those critical attributes were effectively and strategically communicated in a way that supports the overall industry and its important message.”

Supporting materials for C&D Technologies campaign included:

To learn more about the Amplify Award, visit here.

About C&D Technologies

C&D Technologies manufactures and designs innovative battery systems for the storage and transmission of electrical power, primarily for standby power applications. The telecom, utilities, cable, broadband, government, infrastructure, UPS, renewable energy, and other mission-critical sectors depend on us to protect their data and keep their systems running. Headquartered in Horsham, Pennsylvania, C&D has a manufacturing facility in the United States, one in Mexico, and one in China as well as a joint venture operation in China. C&D Technologies also owns the Trojan Battery Company. For more information visit

About Battery Council International

Battery Council International (BCI) will soon celebrate its 100-year anniversary as the leading trade association of the North American battery industry representing more than 125 member companies. Formed in 1924, BCI joins together battery manufacturers and recyclers, marketers and retailers, suppliers of raw materials and equipment, and battery distributors from across North America and around the world. BCI members are committed to responsible manufacturing and recycling processes, and serve as a unified voice for environmental, health and safety stewardship. The organization continues to unite members within the lead industry to successfully communicate and protect through education, science, and government efforts the most successful circular economy on the planet. With 99% of used lead batteries collected and recycled in the U.S. and the typical new lead battery containing 80% or more of recycled content, BCI supports the path toward similar sustainability goals for all other battery chemistries.


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