Video campaign for Enhanced Flooded Batteries wins top BCI honor; C&D Trojan Lithium OnePack campaign wins honorable mention
For Immediate Release:
May 6, 2025
Contact: media@batterycouncil.org
SAN ANTONIO, Texas – Stryten Energy has won the 2025 BCI Amplify Award for Product Marketing for its innovative video campaign promoting Enhanced Flooded Batteries, featuring the Not-So-Grim Reaper.
“We’re proud to accept the BCI Amplify Award for Product Marketing for our Grim Reaper Enhanced Flooded Battery campaign,” said Melissa Floyd, Stryten Energy’s Vice President of Communications and Marketing. “At Stryten Energy, challenging the status quo is in our DNA. Our Grim Reaper campaign proves that humor is alive and well in B2B advertising. As the definitive spokesperson for battery life and death, Grim is the perfect choice to deliver the performance and longevity benefits of our Enhanced Flooded Batteries. This award celebrates our team’s commitment to pushing the boundaries.”
“I also want to recognize my exceptional marketing and communications team at Stryten Energy and thank our agency partners. Their collective inspiration and imagination brought the Grim Reaper campaign to life and made winning the BCI Amplify Award for Product Marketing possible. Together, they delivered creativity with seamless execution, transforming a bold vision into an award-winning reality.”
A panel of judges reviewed Amplify Award product marketing entries and ranked them on four criteria: innovation, uniqueness, clarity, and design aesthetic. Stryten took the top honor for the 2025 awards, with C&D Trojan winning Honorable Mention for its Lithium OnePack campaign that featured a golf cart climbing Pike’s Peak to highlight the power, reliability, and overall performance of Trojan Battery’s new innovative golf cart battery.
“As the battery industry continues to innovate and evolve, forward-thinking approaches to marketing efforts will help inform the marketplace of the newest developments in performance and safety,” said Roger Miksad, President and Executive Director of BCI. “Stryten should be commended not just for its compelling marketing efforts over the last year, but for its continued commitment to commercializing the next generation of energy storage solutions.”
Founded in 2022, Battery Council International annually presents the BCI Amplify Awards in recognition of a highly effective and top-rated internal or external campaign, program or communication that serves to inform, educate and promote battery products, components, services or the industry as a whole.
About Stryten Energy
Stryten Energy helps solve the world’s most pressing energy challenges with a broad range of energy storage solutions across Essential Power, Motive Power, Transportation, Military and Government sectors. Headquartered in Alpharetta, Georgia, we partner with some of the world’s most recognized companies to meet the growing demand for reliable and sustainable energy storage needs. Stryten powers everything from submarines to subcompacts, microgrids, warehouses, distribution centers, cars, trains and trucks. Our energy storage technologies include advanced lead, lithium and vanadium redox flow batteries, intelligent chargers and energy performance management software that keep people on the move and supply chains running. An industry leader backed by more than a century of expertise, Stryten has The Energy to Challenge the status quo and deliver top-performing energy solutions for today and tomorrow. Learn more at stryten.com.
About Battery Council International
Battery Council International (BCI) is the leading trade association representing the global battery industry and is the premier authority on energy storage solutions. Celebrating its 100th anniversary in 2024, BCI advocates and educates on behalf of battery manufacturers and recyclers, marketers and retailers, suppliers of raw materials and equipment, and battery distributors. With a unified voice, BCI conveys an industry-wide commitment to sustainability, safety and science. The organization continues to unite members within the energy storage industry to successfully communicate and protect through education, science and advocacy efforts the most successful circular economy on the planet. For more information, visit www.batterycouncil.org.
