BCI Amplify Award

Judging Criteria

Judges are drawn from both within the battery industry itself but will include marketing experts outside the field. Applicants are permitted from firms that also have provided judges, but entrants are prohibited from scoring their own firm’s submission. 

If you have additional questions about the awards or the submission process, please visit our FAQ page or write info@batterycouncil.org.

Possible Submissions

The following is a list of potential campaigns and projects to consider for your submission. Please note the following list is meant to provide inspiration and includes examples that qualify for the award; this is not an all-inclusive list. The Amplify Award will be awarded to one (1) submission each year that potentially falls within the following categories. Submissions can include, but are not limited to:

• Events: Includes seminars, open houses, networking events and webinars.
• Branding: Includes logos and any kind of design or key messaging related to identity enhancement, including new identity design, tagline and/or key messaging.
• Promotional and Collateral Materials: Includes brochures, annual reports, integrated brand materials, advertising, promotional giveaways, mailings/announcements and tradeshow booths.
• Media Relations/PR: Includes press releases, news conferences and other non-paid media coverage, media training programs, charitable and community service programs and pro bono projects.
• Content Marketing: Includes planning and execution of campaign that primarily involves the creation of content around a specific topic, including use of rich media, photo gallery, videos and podcasts.
• Internal Marketing: Includes internal marketing initiatives designed to improve the performance and relevancy of the marketing and business development departments within a company.
• Diversity and Inclusion: Includes company-wide efforts that engage the marketing department to help the company or industry become more diverse, or to raise awareness for diversity.
• Recruitment: Includes external marketing efforts to recruit new employees.
• Social Media / Email Marketing / Other Digital Promotions: Includes innovative campaigns that involve social media platforms, email and related campaigns. Can also include proactive efforts to improve website traffic through strategic SEO initiatives.
• Software / Technology Platforms: Includes implementation of applications and innovative uses of software and technology. Can include noteworthy blogs or ancillary websites, as well as development of specific technology applications, such as mobile apps. Can also include innovative use of platforms, such as CRM, experience management tools or marketing automation platforms to further a company’s marketing goals.
• Website Design and Development: Includes websites, blogs and microsites.

The submission process for the 2026 Amplify Awards begins in September. Please check back later for updates.