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|National Battery Day|
On National Battery Day, we celebrate the essential role that innovative lead batteries play in our energy future.
Modern lead batteries are the product of millions of dollars of research and innovation by the lead battery industry, and today's state-of-the-art lead-based energy storage technology serves a diverse array of applications.
Beyond providing energy storage for over 270 million vehicles and 65 percent of forklifts in the U.S., lead batteries improve the reliability of renewable energy facilities and protect the $1 trillion U.S. communications infrastructure with uninterruptible power supply. This same technology is also utilized by first responders to rapidly deploy lighting and other mobile electronics during emergencies. In addition, the U.S. military relies on lead batteries to provide onboard power to ground support vehicles to keep our troops safe and powers vehicles used for bomb detection and disposal.
"Our industry is leading the green energy storage revolution," said Jeff Elder, past president of BCI. "Over the past 16 years we have invested more than $50 million to improve the lifetime, performance and reliability of lead batteries, transforming their ability to fulfill the needs of ever-changing and more demanding applications. Today, we provide over 75 percent of the world's energy storage capacity, and look to play a larger role in helping renewable energy storage facilities reliably deliver clean energy to more people.
The sustainability, reliability and scalability of lead battery technology make it a key tool to achieve the goal of a green energy future. For example, lead battery innovations enable vehicles to improve fuel efficiency and reduce CO2 emissions through start-stop technology which is expected to prevent two million tons of greenhouse gas emissions annually, or the equivalent of 211,000 U.S. households.
Offering solutions at almost one-third of the cost of comparable energy storage systems, lead battery technology is used in many solar and wind facilities to regulate the variability and increase reliability of on-demand power. They store excess energy when demand is low and release it when demand is high, ensuring a steady supply of energy to millions of homes.
Lead batteries power our everyday lives in ways seen and unseen. They also power the economy. In 2016, the U.S. lead battery industry enabled more than 95,000 jobs and contributed more than $28 billion in total economic output to the national economy. On National Battery Day and every day, there are many good reasons to celebrate this technology that is essential today and for years to come.
“Our industry believes Battery Day is a day to celebrate,” said Lisa Dry, director of strategic communications for the two organizations behind the new logo, Battery Council International and the Essential Energy Everyday communications initiative. “Batteries play a growing and essential role in further electrifying our world and helping to mitigate climate change.”
The U.S. lead battery manufacturers and recyclers, in particular, use Battery Day to highlight the benefits and recyclability of lead batteries with policymakers and regulators. Dry added, “The remarkable, innovative lead battery is critical for transportation, telecommunications, renewable energy and as back-up power to many essential services.”
Yet, despite the importance of batteries, there has been no unifying mark or branding of Battery Day, until now. The new logo – available in static or animated GIF formats – replicates a growing “smart” cityscape formed from various battery types which represents the role batteries play in powering our everyday lives and future. Moving horizontal line elements convey modern connectivity, data, energy movement and power.
“We wanted a logo that could be used globally by all battery manufacturers, recyclers and suppliers, from large-scale industrial batteries to smaller everyday household batteries,” said Dry. The dynamic and innovative logo was created in partnership with Activated Growth, a Minnesota-based marketing agency with an expertise in branding.
Anyone can access the logos for print and online use through Essential Energy Everyday, or this Dropbox link. All materials are available at no cost through, and licensed for free use by others, under a Creative Commons Attribution-No Derivatives 4.0 International License.