Video campaign highlights what’s possible for domestic battery manufacturing; Pacific Northwest National Laboratory wins honorable mention
For Immediate Release:
May 6, 2025
Contact: media@batterycouncil.org
SAN ANTONIO, Texas – East Penn Manufacturing has won the 2025 BCI Amplify Award for Industry Leadership for its innovative “Mission Possible” video campaign that highlights the latest developments in domestic lithium and lead battery manufacturing and the company’s support for first responders and the military.
The winning campaign highlighted East Penn’s advanced R&D and manufacturing capabilities, including its lithium battery arm, Navitas Systems. The creative storytelling approach helped to further demonstrate the importance of partnering with multiple battery technologies, such as lead and lithium, in a way that protects our supply chain security and sustainably continues to power our way of life. A panel of judges reviewed Amplify Award entries for industry leadership and ranked them on five criteria: Core values, uniqueness, clarity, design aesthetic, and overall reach. East Penn took the top honor for this 2025 award, with Pacific Northwest National Lab winning Honorable Mention for its campaign to promote the opening of a new Grid Storage Launchpad facility in Richmond, Wash.
“Battery Council International is pleased to see marketing campaigns that focus not just on product innovation, but also the core values that represent our association,” said Roger Miksad, President and Executive Director of BCI. “East Penn and Pacific Northwest National Lab both represent the best of what the energy storage industry has to offer, and they both share BCI’s commitment to promoting essentiality, innovation, sustainability, and safety in battery technologies.”
Founded in 2022, Battery Council International annually presents the BCI Amplify Awards in recognition of a highly effective and top-rated internal or external campaign, program or communication that serves to inform, educate and promote battery products, components, services or the industry as a whole.
About East Penn Manufacturing
East Penn Manufacturing Co. is a private, family-owned company that operates one of the largest, single-site lead battery manufacturing and co-located recycling facilities in the world. The company also operates a research, design, development, and manufacturing facility for advanced lithium cells and energy storage products. The company had developed thousands of lead and lithium energy storage solutions for the transportation and industrial industries with vertically integrated capabilities and R&D advancements that fully support evolving marketplace needs.
About Battery Council International
Battery Council International (BCI) is the leading trade association representing the global battery industry and is the premier authority on energy storage solutions. Celebrating its 100th anniversary in 2024, BCI advocates and educates on behalf of battery manufacturers and recyclers, marketers and retailers, suppliers of raw materials and equipment, and battery distributors. With a unified voice, BCI conveys an industry-wide commitment to sustainability, safety and science. The organization continues to unite members within the energy storage industry to successfully communicate and protect through education, science and advocacy efforts the most successful circular economy on the planet. For more information, visit www.batterycouncil.org.
