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An Update on BCI’s Advancing Lead Batteries Communications Initiative: Communicating the Essentiality of Lead Batteries

Posted By BCI Headquarters, Monday, September 25, 2017

BCI’s Advancing Lead Batteries Communications Initiative (ALBCI) has been in the development stage for more than a year, and recently, there have been several important developments:

  • On August 31, Lisa Dry was hired as BCI’s director of strategic communications; she will lead ALBCI and work closely with an advisory group, comprised of individuals from East Penn Manufacturing, EnerSys, Exide Technologies, Gopher Resource, Johnson Controls, RSR Corporation, Teck Metals, The Doe Run Company and the International Lead Association (ILA).
  • The communications campaign is titled “Essential Energy Everyday” and the primary communications vehicle, was launched this summer. It highlights four key attributes associated with lead batteries: sustainable, essential, innovative and safe.
  • More recently, a Twitter and Facebook presence were created to support and reinforce the targeted messaging of the initiative.

Follow us on our social channels to stay current on innovation that is “Powered By Lead Batteries.” To learn more about ALBCI and Lisa Dry, view the full article here.

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