The Advancing Lead Batteries Communications Initiative (ALBCI) used the industry’s annual gathering in Tucson to update BCI member companies on progress since members last met.
Members of the core team guiding the ALBCI explained that Essential Energy Everyday (EEE) is the external brand for the initiative. They also reminded conventioneers of the reason for the program: Newer battery chemistries and competitors are gaining market share, in part, by influencing the public’s perception of lead batteries. EEE is the first time the lead battery manufacturing and lead battery recycling industries have joined forces in a united effort to educate and promote their value to society.
As the initiative has gained traction, many BCI member companies have begun to integrate the EEE materials into their own communications programs which both builds awareness of the EEE and helps member companies to extend their communications budgets by using the informative materials. ALBCI recently released a “Member Toolkit” that provides step-by-step instructions on how to incorporate the materials (videos, infographics, social media) in individual company websites and social media, including the new EEE LinkedIn page.
The key to the success of the ALBCI are the stories member companies have to share. The industry is at a pivotal moment with increased innovation and opportunities in renewable energy storage. We continually need fresh content for our website and social media and are eager to hear about community initiatives, product advancements and case studies. These examples bring the industry to life and help to engage our key audiences of policymakers.
During the second and third quarters of 2018, our communications materials will focus on how BCI member companies are meeting the growing need to store energy generated by renewable sources such as wind and solar. We’ll close the year with a focus on the role of lead batteries in transportation including start-stop technology.
If you have case studies or additional information on these topics, or any others that we’ve covered, please send them to us and we’ll work together to share them.