Battery Council International (BCI) has opened a new chapter. A new brand identity was unveiled and, the introduction of a new logo celebrates the recyclability of lead batteries and communicates our industry's global nature. This new logo represents the dynamic, innovative nature of the lead battery industry, commonly assumed to be stagnant and mature. Our members are proud of lead batteries' image as a solid, steadfast product, and BCI's new brand showcases their clean, sturdy makeup and cradle to cradle design.
The new brand is evident in the launch of our new website, which is designed to serve the needs of members, general industry constituents and consumers. The reorganization of the members' only side of the site allows BCI members to easily access BCI's member directory, white papers, committee minutes, regulatory and legislative updates, an archive of The Energy Beacon, statistical reports and other useful industry materials. Industry members can quickly obtain information on environmental regulations, state recycling laws and the most recent recycling rate study. The newest addition to the website is a link to a consumer microsite catering to the needs of your customers. The site serves as a one stop shop for consumers and answers questions such as "what is a lead battery?" and "are lead batteries safe?" within an easy to navigate site. I encourage you to link back to BCI's new website and consumer microsite from your company's page.
Thank you for your continued support and dedication to BCI, and if you have any questions, please feel free to contact me. I look forward to a successful year in 2016 as our organization continues to build on the momentum of our constantly evolving industry!
Mark O. Thorsby
Executive Vice President
Battery Council International